Why First Choice

Our Mission

At First Choice, every day begins with the fundamental question of: "How can we improve our products?" Being parents ourselves, we understand your concerns as a parent and what you desire for your baby. That is why we have put your viewpoint as our prime focus. We aim to provide quality food products that are rich in nutrients and taste with absolutely no compromises!

From its inception, First Choice has harbored the goal of supplying you as a parent with wholesome baby food products that you can confidently feed your baby. As a fellow parent, you can rest assured that all food is prepared with you in mind because your goal is our goal.

How it all Began

First Choice was founded by two parents who were looking for top-quality Kosher baby food products. When we weren't satisfied with the existing options, we embarked on a journey to meet the needs of others like us, the conscious Kosher consumers. Today, First Choice offers a variety of baby food items that bring joy on a daily basis to parents and babies alike.

Safety Innovations

All our products are produced in a highly rated FDA approved facility. We consistently follow stringent guidelines to ensure 100% compliance with government laws and parents standards. Our food is also routinely laboratory tested to safeguard against impurities and ensure consistent quality and taste.

Our commitment to quality and safety has recently led us to changing our jar to a plastic tub. The benefits are significant, such as BPA free and non-gmo verified. We would love to hear your feedback on how you are finding our new look! Drop us a line here with your comments and suggestions.